Prof. Jefferson Henson teaches in TMU's communication department.

This fall, the communication department at The Master’s University will be launching its new visual communication emphasis.

The program’s goal is to help students develop the design skills to think critically in communicating a message well, and engaging the target audience to visually solve problems in the communication world.

Classes offered for the program include Graphic Design, Photography, and Introduction to Visual Communication.

The program is designed particularly for those interested in pursuing graphic design, but also provides the foundational skills for other visual careers such as in social media. The intention is to eventually transition the program into a graphic design degree.

As a society that engages with visuals all the time where people make decisions in split seconds, Jefferson Henson, associate professor of communication, says it is important to utilize these practices to be intentional communicators.

“Because we are people who represent Christ, we have to learn how to harness this for the kingdom, for his purposes, and then be able to yield it in a way that is effective and powerful,” Henson says. “We want to cut through all of the media that we get constantly thrown at us. Using that as a platform, we can create really powerful media visuals that live in people’s hearts and minds.”

For anyone interested in learning more about the visual communication emphasis, see here.