Emphasis Courses (60 Units)
This residential program is designed to unlock your business potential by mastering key skills, including sales, product design, interpersonal communication, and performance analysis. At TMU, education goes beyond the classroom, offering invaluable internship opportunities where students gain real-world experience alongside industry professionals. By specializing in this emphasis, you are thoroughly prepared for careers in marketing in most industries, with hands-on experience in market research, social media management, and content creation for branding and promotional campaigns.
Emphasis courses include:
- INB372 International Business Marketing
- MKT361 Marketing Strategy
- MKT381 Consumer Behavior
- MKT462 Sales and Customer Service
- MKT482 Marketing Research
- Two of the following
- BUS368 Entrepreneurship
- C352 Editing I, Principles of Copyediting
- C368 Fundamentals of Advertising Copywriting
- C373 Graphic Design I
- C382 Persuasion
- CS341W Web Application Development
- MKT488 Marketing Internship