Emphasis Courses (60 Units)

This residential program is designed to unlock your business potential by mastering key skills, including sales, product design, interpersonal communication, and performance analysis. At TMU, education goes beyond the classroom, offering invaluable internship opportunities where students gain real-world experience alongside industry professionals. By specializing in this emphasis, you are thoroughly prepared for careers in marketing in most industries, with hands-on experience in market research, social media management, and content creation for branding and promotional campaigns.

Emphasis courses include:

• INB372 International Business Marketing
• MKT361 Marketing Strategy
• MKT381 Consumer Behavior
• MKT462 Sales and Customer Service
• MKT482 Marketing Research
• Two of the following
  • BUS368 Entrepreneurship
  • C352 Editing I, Principles of Copyediting
  • C368 Fundamentals of Advertising Copywriting
  • C373 Graphic Design I
  • C382 Persuasion
  • CS341W Web Application Development
  • MKT488 Marketing Internship

Business Core Courses (39 Units)

TMU graduates stand out in the business world, uniquely equipped to build trust and foster relationships within their professional communities. Grounded in a biblical worldview, they bring honesty, integrity, and excellence to every endeavor. With the skills, wisdom, and networks they develop, TMU graduates are ready to make meaningful contributions to their companies, churches, and broader communities.

• ACC210 Accounting Fundamentals I
• ACC220 Accounting Fundamentals II
• ACC460 Tax Accounting
• BUS310 Statistics for Business*
• BUS320 Business Law
• BUS490 Advanced Business Seminar (Capstone)
• ECN210 Microeconomics
• FIN440 Finance
• INB311 Global Business Strategies
• MGT310 Management Theory
• MGT330 Business Communications**
• MKT350 Marketing Fundamentals
• One of the following
  • CS270A Information Systems Applications (3)
  • ACC329 Accounting IS Applications (3)

*Fulfills G.E. requirement for MA240
**Fulfills G.E. requirement for C100

Biblical Studies Minor

To also earn a minor in Biblical Studies, students must ensure to complete 24 Bible units, including the following courses:

Graduate, Hybrid & Online Programs

• Marketing Accelerated: Our 3-year hybrid track offers a blend of traditional on-campus classes, online courses, summer sessions, and study abroad opportunities all through TMU.
• The Online B.S. in Marketing is an 8-week, 100% online program.
• TMU B.A. in Interdisciplinary Studies also includes a marketing block. This major allows students to design their own major by specializing in three areas of their choice, like:
  • IDS Marketing Analytics Program
  • IDS Music Marketing Program

Graduate Programs in the School of Business & Communication include:

Program Rankings

The Master’s University is ranked and compared by numerous local and national publications and institutions. These rankings help to recognize the ongoing excellence and competitiveness of our institution.

• #1 Best Christian Liberal Arts Colleges for Business in California (Niche 2023)
• Top 1% in “Marketing” (ETS Major Field Test, 2022) >>
• #1 Best Marketing Schools in California and #8 in the U.S., Undergraduate (plexuss.com, 2023)
• Top 7% nationally overall, top 5% in marketing (NASBA)
• Top 5% Most Focused Colleges for Other Marketing (5 of 101, collegefactual.com 2023)
• #2 Best Business Schools in California, Undergraduate (plexuss.com, 2023)
• #2 Best Business Management Schools in California, Undergraduate (plexuss.com, 2023)
• #11 Best Colleges for Business in California (Niche 2023)
• Top 10% Best Business Programs, Small Christian Colleges in America (Niche 2020)

Program Outcomes

1. Demonstrate ability to construct effective marketing strategies.
2. Conduct appropriate market research.
3. Evaluate marketing approaches through a biblical filter.

Students benefit from local and national internships, as well as promising career opportunities. Our graduates are highly sought after by various organizations and companies thanks to their outstanding reputation. Here, we showcase a selection of these esteemed employers.