This class will give students a theoretical understanding of the internet marketplace that is necessary to adapt to its many changes, while also equipping them with the skills they’ll need to perform vital daily functions. These functions include SEO, web analytics, SEM, Online Advertising, and online brand reputation management.
Highlighted Courses
Social Media & Communication (C122) 
An introduction to the dynamics of technologically mediated social discourse with a look at both individual implications as well as larger processes within society including culture, polity, and commercial enterprise.
Freelance: Consumer Behavior (MKT381)
This course uses a multidisciplinary approach to understand, explain, and predict consumer behavior with the intent of leveraging this knowledge to make informed marketing decisions. The course will also include an examination of behavior-based marketing decisions from an ethical perspective.
Magazine Writing (C341)
This course explores the method and artistry of the literary feature. Students will examine the form with an eye toward technique and delivery (finding and framing the story, structure, tone, point of view, writing style, etc.). Students will write several features for possible publication.
Graphic Design (C373)
This class introduces the students to the concepts of Desktop Publishing. Topics covered will include color theory, page layout, composition, print requirements, and other production-related techniques. The applications used in this class are Adobe™ Photoshop™ for image editing, Adobe™ Illustrator™ for logo design, and Adobe™ InDesign™ for page layout and composition.
