Student combines hobby, technology to create a market
Posted on: May 23
By Emily Karsik
Leaning over in class to copy her notes, you’ll find more than just important dates in the history of communications. Cari Logston’s hands are working in long, fluid motions; up, down, to the right. Like stringing beads on a strand she creatively strings letters together in placement and construction.
The “m” and the “a” connect perfectly, followed by two sprawling “t’s,” an “h,” one elongated “e”, and a gracefully curved “w.” It’s Matthew 5 - the Sermon on the Mount - and she is drawing it. Later she’ll post an Instagram of her homework, which will attract at least sixty likes.
Everything she puts her hand to - literally - is good.
Recently she collaborated on a phone case with Wallflower Design Company - a phone accessories company based in Pennsylvania - and created artwork for one of their phone cases.
“I bought a Wallflower [phone] case a while ago,” explains Logston of the deal. “I liked the company and their style, and it seemed like Amanda [the founder and Creative Director at Wallflower] was a Christian. I followed her personal Instagram account and kept commenting on her photos; then she followed my account. We realized we were really similar and she said she liked my artwork and commented on one of my posts and said “Hey, would you like to collaborate for a phone case?”
Her phone case, called “Ruth,” came out on January 10th and is affectionately named after her “hymn-loving grandma” who has the same name. Her Instagram post with the official announcement garnered over one hundred likes, and her commercial Instagram account SunLettering attracts new people daily.
Logston’s ability to combine her hobby with technology to market her skill set is an admirable enterprise that has returned profitable results. Since the release of her phone case, she has been commissioned to design album covers and clothing, as well as brand logos.
“My whole family is artistic,” Logston explains of how she got her start. “My mom was a painter, my dad is a graphic designer, and my brother has the creative math genes, so he designs things like computer programs.”
Coming from a family of artists, it would seem like her introduction to lettering would have taken place before she could walk, but it wasn’t until she got to college that she actually began pursuing it.
“I was on Pinterest and saw really cool lettering people had done,” Logston says. “I was in my macroeconomics class and didn’t understand the lesson at all, so I just started drawing the headings for my notes in different fonts that I had seen, and then my economics notes started to look really amazing.”
Although she could easily stake her claim in the print industry even now, Logston has a different direction in mind. As a sophomore communications major at The Master’s College, she hopes to get a job in the graphic design industry after college. Judging from her work thus far, her prospects look very good.
“I can always see [lettering] being a side business,” she explains. “It’s something I could maintain, and it’s definitely something I can add to my portfolio, but it’s not something I want to depend on.”
Throughout this busy season of new projects and collaborations, one thing remains true: the desire to reflect her Savior in whatever she does and make His name known.
“I don’t know how long I’ll be doing lettering as a business. All I know is that I really like drawing and Sharpie pens, and as long as it preaches Christ I’ll keep on doing it.”
As the conversation comes to a close, she smiles humbly and laughs quietly. She’s always had a fun sense of humor.
“I’m going to keep this one for when I’m famous,” Logston says, showing me her first-ever piece of work sketched in the paper’s margins just below the supply and demand graph.
“Just kidding. I’m not going to be famous.”
To which I reply, “You already are.”